Ally Financial: Innovating and Evolving Through Social Media During Uncertain Times

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In this webinar, learn how Ally, a leading digital financial-services company, uses its social platforms to connect with customers, drive brand awareness, and engage prospects with culturally relevant content. Their multi-platform listening and content creation approach uses a cadenced, test and learn method to continually evolve and drive business performance in the social channel. This has proved critically important during the challenge of connecting with consumers in times of a pandemic.