Do The Right Thing: How Diversity & Inclusion Campaigns Drive Brand Outcomes

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In the current business and economic climate, where every dollar counts and brand results are scrutinized more than ever, a multicultural approach is essential for brands to authentically connect with today’s modern, multidimensional consumer.

In this webinar, Jason Wiese, SVP, Director of Strategic Insights at VAB, will share case studies based on an analysis of hundreds of campaigns that clearly illustrate the bottom-line business benefits of brands embracing inclusivity messaging. No matter what goals or KPIs you need to deliver, there is a clear correlation between “doing the right thing” and business success.

Attendees will learn:

  • How ad campaigns with a core message of diversity and inclusion deliver stronger brand results throughout the purchasing funnel, from awareness to sales
  • The way consumer connection and digital interactions are nurtured when diversity and inclusiveness is at the center of a campaign
  • How you can better engage multicultural audiences by understanding the 8 campaign themes and strategies that have proven successful

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Start: Wednesday, November 11, 2020 at 3:00pm

End: Wednesday, November 11, 2020 at 4:00pm



Jason Wiese
SVP, Director of Strategic Insights