Inspiration from Award-Winning Email Marketing Campaigns

This event is over.

Curious to know the secret to winning an ANA EEC Program Award? Looking to level up your email marketing campaigns?

Join us for an insightful presentation showcasing how two of our prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI.

The Salvation Army transformed its Giving Tuesday campaign using key donor data to win the 2020 Best Overall Improvement award. Meanwhile, Pilot Flying J deployed a series of targeted messages centered on audience-specific mobile app features that engaged and delighted its customers, winning the 2020 Cross-Channel Award.
Together, these brands will share the impact email is having on the marketplace and within their organizations, and what it takes to create a winning campaign.

Get your amazing marketing campaigns recognized
Leaders of the EEC Awards subcommittee — Chair Ryan Phelan of Origin Email and Vice-Chair Jose Cebrian of Merkle — will also be on hand to guide you through the new email awards season. Be the next shining star to receive the ultimate honor in email marketing, winning an ANA EEC Program Award.

Related Content

when

Start: Wednesday, January 20, 2021 at 1:00pm

End: Wednesday, January 20, 2021 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Brenda Jones
Territorial Director of Digital Strategy | The Salvation Army USA Western Territory 

Brenda is an experienced and accomplished marketing and communications professional with achievements in all phases of marketing. She is responsible for developing, guiding, and the executive reporting of the overall digital fundraising strategy and goals for The Salvation Army Western Territory, including creating growth strategies for all digital channels and advertising to ensure a stunning, consistent, and effective digital presence.

Travis McCan
Senior Relationship Marketing Strategist  | DEG

An accomplished digital marketing strategist with nearly 10 years of experience, Travis has worked with national and global brands, including Champion, Helzberg, Ferrellgas, Nikon, and The Salvation Army. His knowledge of B2B, B2C, and nonprofit marketing best practices has allowed him to develop innovative strategies for growth across various industries.

Patrick Kelly
Senior Manager, Digital Marketing  | Pilot Flying J 

Patrick is the senior manager of digital marketing at Pilot Flying J where he oversees the Salesforce Marketing Cloud product suite used to connect people and places with comfort, care, and a smile at every one of the brand’s 750 locations across 44 American states and five Canadian provinces. His expertise in digital consumer marketing has led Pilot Flying J to expand its reach and grown loyalty among customers traveling across North America.

Brent Walter
Senior Relationship Marketing Strategist | DEG

An experienced digital marketing strategist, Brent has led strategic initiatives for B2B and B2C brands, including Fossil, Publix, Arizona State University, and Pilot Flying J. His knowledge of Salesforce Marketing Cloud and email marketing has allowed brands across industries to embrace a holistic view of the customer and engage consumers across all digital channels.

Ryan Phelan, Chair of EEC Awards Subcommittee
CMO | Origin Email

For nearly two decades, Ryan has focused on creating and leading innovative go-to-market strategies for high-growth SaaS software and Fortune 250 companies, including Canadian Tire, Capital One, Hewlett-Packard (Global), Skype, CenturyLink, Sprint, FedEx, First National Bank of Omaha, and U.S. Bank. Ryan’s nearly two decades of online marketing experience with Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA — shaped my perspective on creating innovative orchestrations of digital marketing, data, AdTech, MarTech and customer activation.

Jose Cebrian, Vice-Chair of EEC Awards Subcommittee
SVP, Marketing Strategy | Merkle

Passionate about improving yield across the entire conversion path using all tools available. Speaker at industry and client events. Fluent in interactive marketing, technology, and finance.