How the Rock & Roll Hall of Fame Changed Its Tune in Digital

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The Rock & Roll Hall of Fame has a clear mission: to engage, teach, and inspire through the power of rock & roll. Decades after breaking ground in Cleveland as the world’s premier destination for rock & roll memorabilia, the Rock Hall set out to curate a digital destination to serve as a worthy home for its iconic Inductees. In partnership with MediaMonks, the Rock & Roll Hall of Fame overhauled into an immersive, engaging experience as stunning as the nonprofit's physical presence, inviting visitors to an exclusive look inside their legendary collection. The Rock & Roll Hall of Fame meets today's digital-first audiences where they are, and seamlessly connects the online and in-person Rock Hall experience. As nonprofit organizations of all sizes aim to uplevel their digital presence — particularly in light of the pandemic — the team can share lessons that powered up the process. From persona development to creative look and feel remastered to suit modern and age-old audiences alike, the team will share key takeaways and considerations for nonprofit organizations looking to embark on their own digital transformation journeys in 2021 and beyond.

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Start: Wednesday, January 27, 2021 at 1:00pm

End: Wednesday, January 27, 2021 at 2:00pm



Shauna Wilson
Director of Communications | Rock & Roll Hall of Fame

As the Rock & Roll Hall of Fame’s Director of Communications, Shauna Wilson knows how to turn the volume up when it comes to shaping brands. Having held gigs with Ultimate Fighting Championship (UFC) and Philadelphia Flyers to her current role, she’s amplified narratives and marketing campaigns around the Rock & Roll Hall of Fame Induction Ceremony and the Museum in Cleveland, Flyers playoff series and Winter Classic events, and fought to bring the UFC and mixed martial arts into the mainstream to sellout events, diversify revenue streams and elevate company and talent profiles worldwide.

Brook Downton
Executive Producer | MediaMonks

Following a decade of production experience in a handful of London’s boutique and specialist digital shops, Brook Downton was the first brave Monk to set foot on in the U.S. back in 2012. Since then, he has played a key role in the growth and expansion of MediaMonks' offering in the Americas, adding even deeper connections through the S4Capital group. As MediaMonks has grown from 300 to almost 3,000 Monks, Brook has refined his role to a platform-focus, working alongside an all-star team across disciplines and time zones. Brook heads up production and account lead activities across various key clients such as PayPal, General Electric, ACE Hardware and the Rock & Roll Hall of Fame.