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Agile Marketing: There's More to Agile Email than Two-Week Sprints

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You’ve likely heard the phrases “agile marketing” or “We’re moving to agile,” but what does it mean to be a truly “agile” email marketer? Learn from practitioners on the front lines how to implement proper processes for continuous improvement and plan for change. You'll learn the mindset, process and tools to help make your team more nimble, agile and able to adapt quickly [or on the fly] to drastically reduce design, approval and deployment time.


In this session you will learn:

  • How to leverage productivity tools and design systems to speed up your processes and react to change faster.
  • How to react in minutes to changes and errors in your email marketing.
  • How to plan for change rather than simply be a slave to it.

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Agile Marketing: There's More to Agile Email than Two-Week Sprints

 Webinar Rewinds

when

Start: Wednesday, March 17, 2021 at 3:00pm

End: Wednesday, March 17, 2021 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Scott Cohen
Senior Email Marketing Manager | Purple 

Scott Cohen is a proven email marketing veteran with more than 15 years of experience as both a brand-side marketer and an email marketing agency executive. As Senior Email Marketing Manager at Purple, Scott brings both award-winning copywriting chops and industry-renowned expertise in email marketing strategy and execution to running a growing email marketing program. When not working, Scott is a devoted father and husband, classic rock and '80s power ballad junkie, and sports fanatic.

Samantha Iodice
Founder and Consultant | The Sauce Experience 

Samantha Iodice is an Email + Digital Consultant in Dallas, Texas, a member of the Forbes Communications Council, a charter member of Women of Email, and a Women of MarTech member and mentor. Her more than 13 year career focuses on Email and Digital Strategy, Customer Experience, and CRM spanning most major industry verticals. A proud email geek, Samantha focuses on holistic strategic insights to develop innovative, effective, and human connections between brands and consumers. 

Mark Morin
President | Stratégies Marketing Relationnel

Mark Morin is a passionate marketing communications strategist with 40 years of experience creating powerful, effective and results-oriented email campaigns, programs and content for national, international and global brands in consumer marketing, travel and hospitality, beauty and cosmetics and more. He has led countless conferences, seminars and workshops throughout North America and Europe. He is one of Canada’s pioneers in relationship marketing education – teaching at McGill University and now at Université de Montréal. His work has been widely recognized in the marketing industry, having received 79 national and international awards. Mark holds a graduate degree in Management Sciences and an M.B.A. (Marketing and Strategic Planning) from University of Montreal HEC business school.