What Marketing Talent Wants

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There’s often a disconnect between what employees want and what employers think employees want. The World Federation of Advertisers (WFA) recently conducted a global survey of 432 client-side marketers to determine what characteristics of organizations and marketing departments most appealed to employees.

In this webinar, Julia Kraft, Senior Manager, Global Marketing Services at WFA, will share what attributes truly resonate with the marketer of today both in a company, as well as a marketing team. She’ll also be joined by Teal Franceschi, formerly of Apple, and Robin Dagostino from SAP, who will share their own tips and experiences in the areas of employer branding and culture and the implications for brands looking to attract and retain top marketing talent.

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when

Start: Wednesday, March 24, 2021 at 3:00pm

End: Wednesday, March 24, 2021 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Julia Kraft
Senior Manager, Global Marketing Services
World Federation of Advertisers

Teal Franceschi
Senior Consultant, Global Talent Communications, Pinterest
Former Head of Global Talent Branding, Apple

Robin Dagostino
Global Lead, Employer Branding
SAP