Ensuring a Return on Purpose

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While more and more brands are embracing purpose as a growth driver, many still struggle with defining purpose, activating it across the organization, and measuring the return on investment. In fact, studies show that having a system to demonstrate the business and societal impacts of purpose is critical to prioritizing purpose in the organization.

In this webinar, three purpose champions will discuss:

  • The role of brand purpose
  • Examples of purpose in action
  • How to measure return on purpose

Attendees will walk away with learnings from detail-rich case studies and models they can apply to their own purpose-driven initiatives.

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when

Start: Wednesday, May 5, 2021 at 1:00pm

End: Wednesday, May 5, 2021 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Lisa Campbell
CMO
Autodesk

Rishad Tobaccowala
Author, Restoring the Soul of Business
Former Chief Growth Officer, Publicis Groupe

Lana McGilvray
CEO
Purpose Worldwide