Ensuring a Return on Purpose

While more and more brands are embracing purpose as a growth driver, many still struggle with defining purpose, activating it across the organization, and measuring the return on investment. In fact, studies show that having a system to demonstrate the business and societal impacts of purpose is critical to prioritizing purpose in the organization.

In this webinar, three purpose champions will discuss:

• The role of brand purpose
• Examples of purpose in action
• How to measure return on purpose

Attendees will walk away with learnings from detail-rich case studies and models they can apply to their own purpose-driven initiatives.

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