How Marketers Can Bridge the Creative/Media Divide

Creative and Media teams must work together, but they are not always aligned on what it takes to go from the "big idea" the brand asks for to the "300x250 dynamic GIF" tailor-made to "moms who cook" that the media team needs for relevance.

In this webinar, we will address the challenges, strategies, and solutions that work to bridge these gaps in collaboration and communication as the pace of marketing requires ever more agility. We'll discuss whether it matters where the people sit (i.e., with in-house teams or at the agency); where the process works best; and where there is room for improvement. 

when

Start: Wednesday, May 19, 2021 at 1:00pm

End: Wednesday, May 19, 2021 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

David Cooperstein (Moderator)
Founder, Figurr and acting Head of Marketing, Ad-lib.io

Rishad Tobbacowala
Author, "Restoring the Soul of Business: Staying Human in the Age of Data" published by Harper Collins and Senior Advisor to the Publicis Groupe

Adam Cahill
General Manager, Omnichannel Marketing, Syneos Health

Manu Mathew
President of Americas, Ad-lib.io

Brian Costello
Senior Director, Integrated Media, Staples