Account Based Marketing Is Alive and Well. Here’s How to Make it Work! (B2B Marketing Series)

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It’s likely you’ve evaluated, considered, or even attempted to execute an ABM strategy to deliver highly targeted, account-level personalization to your high-value accounts. But if you’re like most, you’ve been faced with challenges and hurdles along the way. Katy Sanchez, Senior Director of Strategy at digital marketing agency Firewood (an S4 Capital company) says successful ABM stems from the right mindset, followed by the proper data collection, analytics, and technologies necessary to execute ABM effectively within your organization.

Key Takeaways:

View your high-value accounts through a new lens, apply a new mindset, and implement a fresh approach with them
Tangible steps on how to effectively execute ABM within any organization
Baseline technology you need in hand to hit the ground running