Break the Cycle with Data: How Creative Can Change Consumer Behaviors

This event is over.

As the cookie crumbles, government regulations increase, and consumer privacy takes center stage, brands must look towards AI and advanced tech to meet the needs of the evolving ecosystem. In this session, we will discuss how marketers need new data-driven solutions to help them understand changing consumer behaviors, make better decisions, and evolve creative strategies.


Takeaways

  • Learn how AI can uncover previously unknown insights.
  • How these upcoming changes can open up a world of opportunity for creative messaging and targeting.
  • Why AI advertising is a must for our industry’s future.

Related Content

when

Start: Wednesday, June 23, 2021 at 3:00pm

End: Wednesday, June 23, 2021 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Misha Sulpovar
Head of AI - Consumer and Ad Product
IBM Cloud and Cognitive Software

Robert Redmond
Design Principal, Head of AI Ad Product Design
IBM Watson Advertising