Break the Cycle with Data: Increasing Certainty in a Changing World

As the cookie crumbles, government regulations increase, and consumer privacy takes center stage, brands will need to look toward advanced technology like AI to meet their needs. In this session, you will learn how the proliferation of cloud-based exchanges can help brands process mass volumes of data and uncover audience insights that can drive engagement in privacy-forward ways.

Takeaways:

  • There is a TON of data available now, and it's easily discoverable – but how do you make sense of where to get it and what makes quality data?
  • Most major enterprises, ad agencies, and consulting firms have in-house data science functions – the technology and expertise is there, but beyond first-party data, sources that can validate, enhance, and augment intelligence, have not been easy to acquire.
  • Multiple applications of data

when

Start: Wednesday, June 23, 2021 at 3:00pm

End: Wednesday, June 23, 2021 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Jenny Brodowsky
Head of Data
IBM Watson

Joe Luchs
Global Lead, Product Strategy
AWS + Amazon Ads