How Marketers Can Lead the DE&I Business Transformation Journey (B2B Marketing Series)

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Diversity, Equality, and Inclusion is not just good policy; it's good for all stakeholders. Ian Schafer, the Co-Founder & CEO of Kindred, shares how marketers can lead the DE&I business transformation journey by learning from their role in digital transformation.

Ian will be joined by Mita Mallick, Carta’s head of Inclusion, Equity, and Impact, and Unilever’s former Head of Diversity and Cross-Cultural Marketing. Carta shows how Stakeholder Value can be measured and tied back to Diversity and Inclusion in a new unique way.

Key takeaways will include:

  • How to address DE&I as a business transformation opportunity by revisiting the lessons of the (recent) past.
  • How to position marketing & communications as a key driver of stakeholder value.
  • How marketing can lead by example on both internal and external DE&I programs.
  • How to use DE&I and other accountability metrics to increase stakeholder (including shareholder) value.
  • How to lead on DE&I through reporting and investor communications.
  • How to avoid short-term DE&I decision-making pitfalls, and set an organization up for long-term success.

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Start: Wednesday, August 4, 2021 at 3:00pm

End: Wednesday, August 4, 2021 at 4:00pm