PepsiCo’s Journey at the Intersection of Marketing and Sustainability

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In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo will share the company’s journey around the intersection of Marketing and Sustainability. In a quick-paced, dynamic format, she will share the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues. Attendees will learn how PepsiCo is using its brands to champion these causes through:

Product Innovation: Maddy will share information about PepsiCo’s new approach to innovation with its Sustainable from the Start tool
Platforms for Employee and Consumer Engagement: Etienne White, VP of Brands for Good, will unveil the Live Good beta platform designed to help companies engage their employees and consumers in sustainable behaviors
Promotion: Lee Roth, General Manager of creative agency Been There Done That will share a simple brand approach to sustainability and their unique agency model
Placement: Melissa Anderson, President and Co-Founder of Public Good will share how contextually relevant brand media can drive higher consumer engagement and brand equity
Partnerships: Aaron Burman, VP of Data and Analytics at The Recycling Partnership, will share the latest learnings on how brands are collaborating together, through the lens of the “Communities for Recycling” initiative