PepsiCo’s Journey at the Intersection of Marketing and Sustainability

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In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo will share the company’s journey around the intersection of Marketing and Sustainability. In a quick-paced, dynamic format, she will share the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues. Attendees will learn how PepsiCo is using its brands to champion these causes through:

  • Product Innovation: Maddy will share information about PepsiCo’s new approach to innovation with its Sustainable from the Start tool
  • Platforms for Employee and Consumer Engagement: Etienne White, VP of Brands for Good, will unveil the Live Good beta platform designed to help companies engage their employees and consumers in sustainable behaviors
  • Promotion: Lee Roth, General Manager of creative agency Been There Done That will share a simple brand approach to sustainability and their unique agency model
  • Placement: Melissa Anderson, President and Co-Founder of Public Good will share how contextually relevant brand media can drive higher consumer engagement and brand equity
  • Partnerships: Aaron Burman, VP of Data and Analytics at The Recycling Partnership, will share the latest learnings on how brands are collaborating together, through the lens of the “Communities for Recycling” initiative

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Start: Wednesday, August 25, 2021 at 1:00pm

End: Wednesday, August 25, 2021 at 2:00pm



Maddy Kulkarni
Global Marketing Director, Sustainability & Purpose

Melissa Anderson
President and Co-Founder
Public Good

Lee Roth
General Manager
Been There Done That

Aaron Burman
VP, Data and Analytics
The Recycling Partnership

Etienne White
VP, Brands for Good
Sustainable Brands