How Consumers Make Buying Decisions and Why You Should Care

In this webinar, learn how the brain makes a buying decision, the science behind getting a decision to stick, and why we should be less concerned with demographics and more concerned with psychographics. 

As Customer Acquisition Costs (CAC) continue to increase, marketers, sales teams, fundraisers, and designers need to create magic moments to build brand preference. Getting that first sale is easy, but building brand loyalty can be a challenge.

Attendees will walk away with an understanding of: 

  • Why the brain does not pay attention to boring things. Learn how to highlight what is important and automate what isn't.
  • How to identify your customer's "thinking style" and why this is more important than their demographic. 
  • The customer journey is not about what happened; it is about the MEMORY of what happened. Learn how to build strong memories at the point of sale.
  • Emotions are key to motiving an action, but emotions have a problem – they are fleeting. Learn how to design a journey map that supports both the logical and emotional reasons why we buy.
  • How we make decisions is not about marketing or psychology; it's biology. Learn how brain science can influence your sales journey.

when

Start: Wednesday, September 29, 2021 at 1:00pm

End: Wednesday, September 29, 2021 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Lisa Burgess
Marketer, Fundraiser, Entrepreneur
Habitat for Humanity International