How Consumers Make Buying Decisions and Why You Should Care

This event is over.

In this webinar, learn how the brain makes a buying decision, the science behind getting a decision to stick, and why we should be less concerned with demographics and more concerned with psychographics. 

As Customer Acquisition Costs (CAC) continue to increase, marketers, sales teams, fundraisers, and designers need to create magic moments to build brand preference. Getting that first sale is easy, but building brand loyalty can be a challenge.

Attendees will walk away with an understanding of: 

  • Why the brain does not pay attention to boring things. Learn how to highlight what is important and automate what isn't.
  • How to identify your customer's "thinking style" and why this is more important than their demographic. 
  • The customer journey is not about what happened; it is about the MEMORY of what happened. Learn how to build strong memories at the point of sale.
  • Emotions are key to motiving an action, but emotions have a problem – they are fleeting. Learn how to design a journey map that supports both the logical and emotional reasons why we buy.
  • How we make decisions is not about marketing or psychology; it's biology. Learn how brain science can influence your sales journey.

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Start: Wednesday, September 29, 2021 at 1:00pm

End: Wednesday, September 29, 2021 at 2:00pm



Lisa Burgess
Marketer, Fundraiser, Entrepreneur
Habitat for Humanity International