What’s Old is New: Marrying Classic DM Principles with Facebook AI to Drive Efficiency

Increasingly, performance marketers are relying on Facebook’s AI to drive marketing efficiency. But is this bot really so hot … or is it not? We used good old fashioned direct marketing principles to put Facebook’s AI to the test, and the results may surprise you.

In this presentation, you’ll learn:

  • How Facebook’s AI optimizes to conversions
  • How marketers typically evaluate Facebook’s performance
  • A direct marketing approach to testing Facebook’s AI
  • How the test performed
  • Key learnings for marketers

when

Start: Wednesday, October 27, 2021 at 1:00pm

End: Wednesday, October 27, 2021 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

TBD
Amica Mutual

Jay Wells
Head of Digital Marketing
EXL Service