Walking A Mile in Nisolo’s Shoes: Lessons of Direct Marketing Through the Pandemic

As every marketer knows, 2020 should have been coined “The Year of Adapting”. No one knows this better than the hand-made shoe brand, Nisolo. From battling the challenges that the pandemic stirred up such as supply & demand, shipping delays and customer experience, to testing new products and marketing programs, learn how this brand came out on top by using data and direct marketing.

In this webinar, executives from Nisolo and NaviStone will discuss how this retailer met the challenges of 2020 by testing and adapting (and generating an 8:1 ROAS!) with direct mail retargeting and how they are applying their lessons learned in 2021.

Key topics include:

  • Customer retention through transparency
  • The importance of testing new ideas from products to marketing programs
  • Re-imagining the role retargeting plays in your direct mail strategy
  • Embracing the chaos!

when

Start: Wednesday, October 20, 2021 at 1:00pm

End: Wednesday, October 20, 2021 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Chris Rose
Vice President of Marketing
Nisolo

Courtney Schack
Vice President of Client Services
NaviStone