Demystifying Intrinsic In-Game Advertising (Data, Technology, and Measurement)

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As agencies and brands level up their media buy strategies with intrinsic in-game advertising, performance marketers around the world are exploring how to best approach measurement in 3D gaming environments. Often, the assumption is that many KPI’s are not applicable in virtual worlds, but the reality is that measurement can be just as robust as other digital forms of advertising when executed correctly.

In this webinar, Frameplay chief strategy and operations officer Cary Tilds will introduce the NEW metrics for in-game advertising, which follow the recently released IAB US and UK framework (and future MRC guidelines) that were influenced by Frameplay’s industry leadership. Additionally, she will review the stringent standards for 3D viewability and publicly share a first-to-market impression to engagement attribution measurement case study.

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Start: Wednesday, February 9, 2022 at 1:00pm

End: Wednesday, February 9, 2022 at 2:00pm




Cary Tilds
Chief Strategy & Operations Officer

Cary Tilds is the chief strategy and operations officer for Frameplay, where she’s responsible for leading strategic planning, marketing, and operations. Previously, Ms. Tilds was the SVP of corporate strategy for FordDirect, focused on digital strategy and operations. She was also the chief innovation officer for GroupM and led digital media operations for Mindshare.