Right-Sizing MarTech & Data Investment For Maximum ROI

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For many years, investment in Measurement & Attribution tech and data represented a relatively small percentage of media budgets - but this is no longer always the case.  Investment in data, tech, and platforms continues to grow  as the need to demonstrate value becomes more pressing.  How can marketers right-size their tech and data investment to produce maximum value in an ever-shifting measurement ecosystem?  We will cover a variety of strategic approaches to value creation and optimization that work across a variety of practices  - investment, strategy, analytics, creative, and operations. 

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Start: Wednesday, November 30, 2022 at 3:00pm

End: Wednesday, November 30, 2022 at 4:00pm




Rudy Grahn
Attribution & Measurement Global Strategy Lead
Prohaska Consulting 

Rudy Grahn has 25+ years in analytics, research, and data strategy managing measurement and optimization for clients including Verizon, Pizza Hut, Stellantis, T-Mobile, Toyota, Liberty Mutual, Disney, and more.  His work includes measurement leadership at major ad agencies as well as at leading 3rd parties including Marketshare/Neustar and ClearSaleing.  Rudy currently leads the Attribution & Measurement practice globally for Prohaska Consulting.