Fundamentals of Composability and MACH Frameworks for Go-to-Market Leaders | Webinars | Events & Webinars | ANA

Fundamentals of Composability and MACH Frameworks for Go-to-Market Leaders

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According to Gartner’s recent Becoming Composable report, “20% of Global 2000 CEOs will be focused on reducing risk and improving resilience next year through modular – or composable – business redesign.”

What does adopting a composable strategy really mean and how can non-technical change leaders launch new digital solutions into market more quickly, less expensively, and far more effectively using this proven, modular approach?

Decoupled digital tech referenced by technologists as MACH (Microservices based, API-first, Cloud-native SaaS and Headless) provides organizations with the “swappable” components that can be assembled and integrated so that months and quarters can be shaved from go-to-market project timeframes. The decoupled architecture helps marketing and customer experience leaders “own” digital experiences without being overly dependent on IT or systems integrators.

In this webinar, industry veteran and VShift Managing Director of Strategy Eric Feige will give you an overview on composability, including why the C-suite is adopting this approach, and how you can get started using an alternative yet more effective go-to-market solution. He’ll also demystify MACH frameworks and how large organizations can restructure their operating models to take advantage of the “unbundled web.”

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Start: Thursday, November 2, 2023 at 3:00pm

End: Thursday, November 2, 2023 at 4:00pm



Eric Feige
Managing Director

Eric Feige, Managing Director at VShift, is a digital strategy leader focused on financial services, health care, and professional services organizations. Working as a trusted advisor to the executive committee, he galvanizes marketing, sales, product, technology, human resources, and operations functions around implementable strategies that lead to revenue growth and competing in unprecedented, digitally enabled ways.

Feige has a 25+ year track record of marketing-led, technology-enabled transformation. In his professional history, Feige has held global head of digital roles for J.P. Morgan Private Bank, Prudential Financial, KPMG, and Deloitte. And, he has scaled digital technology-enabled organizations in areas such as cloud-based collaboration, Agile product development, user experience (UX) research and design, and decoupled, composable accelerators.

Feige enjoys working internationally – influenced by growing up in Venezuela and having worked abroad in Latin America. He is an entrepreneurship guest lecturer to M.B.A. students, and he is a board member to a VC-backed Diversity, Equity, and Inclusion (DEI) technology startup.

Eric earned his bachelor’s degree in the Bronx from Fordham University, and he holds a master’s in business administration from New York University. Eric lives in Glen Rock, New Jersey with his family and foster/rescue mutts