Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans | Webinars | Events & Webinars | ANA

Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans

The impending demise of third-party cookies has been a hot topic for marketers, leaving many wondering about the future of addressability. However, there is more to this story than meets the eye.

In this informative webinar, we'll explore three key considerations for marketers as they grapple with the evolution of addressable advertising:

- It's Not as Bad as You May Think: While the end of third-party cookies may seem daunting, we'll shed light on why the impact may not be as severe as anticipated, and how it can open new doors for innovation.

- Opportunities for Innovation and Focus: The cookie-less future presents unique opportunities for marketers to think outside the box and focus their efforts on more meaningful and personalized advertising strategies.

- Clear Plans of Action: We'll provide actionable insights and clear plans of action for marketers to implement now and in the short term, ensuring they stay ahead of the curve and adapt to the changing landscape.

Secure your spot today and gain a deeper understanding of the cookie-less future, its potential opportunities, and practical steps to navigate this evolution successfully.

when

Start: Thursday, July 25, 2024 at 1:00pm

End: Thursday, July 25, 2024 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Nonmember N/A


Speaker(s)

Aaron Fetters
CEO
Transparent Partners

Aaron Fetters is the CEO, Managing Partner for Transparent Partners, a leading marking technology, data and people consultancy. Aaron has spent a 20+ year career delivering value for the world’s largest brands. Early in his career he was on the front line of the “digital revolution” at Procter & Gamble helping guide many of their brands into the digital advertising and eCommerce era. He then spent several years at the Kellogg Company serving as director of the Insights and Analytics Solutions Center overseeing a broad marketing insights organization. More recently Fetters held the role of Executive Vice President at comScore. Aaron later became a founding member of two venture backed advertising technology companies.

Fetters' positions have enabled him to play an expanding leadership role within the digital and marketing research and analytics industry at large, through key roles and speaking engagements with the Advertising Research Foundation (ARF), I-COM, iMedia, Association of National Advertisers (ANA), Coalition for Innovative Media Measurement (CIMM), and other organizations. Fetters formerly served as Co-Chair of the ANA Measurement Committee. Fetters has received multiple recognitions throughout the Marketing and Research industry for his achievements including the ARF Great Minds Game Changer Leadership award.