The New Creative Paradigm: How AI is Transforming Video and Content Production | Webinars | Events & Webinars | ANA

The New Creative Paradigm: How AI is Transforming Video and Content Production

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Join us for a webinar featuring Winterberry Group’s Senior Managing Partner Bruce Biegel and APR’s Head of Production Russell Sharpe in discussing how creative and content production is evolving under the transformative influence of machine learning and generative AI technologies. The transformation brought by AI is changing how brands and their production partners are adapting their creative process as the market shifts to video first and video everywhere.

Key Learnings include:

  • How the transformation brought by AI is changing how brands and their production partners are adapting to their strategies from the brief through production and activation
  • How AI—machine learning and generative AI—is driving automation, efficiency and innovation across all stages of the content lifecycle
  • The potential risks involved in the use of AI and how those risks can and will be addressed; and
  • How will the measurement and management of the creative production process change and what metrics should be considered

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Start: Wednesday, April 17, 2024 at 1:00pm

End: Wednesday, April 17, 2024 at 1:30pm



Bruce Biegel
Senior Managing Partner
Winterberry Group

A seasoned executive with more than three decades of experience, Bruce Biegel has led hundreds of engagements focused on growth strategy, commercial diligence, mergers and acquisitions for companies in the advertising and marketing services, marketing data, adtech, martech, media, financial services, and commerce sectors, as well as the private equity firms that invest across these sectors.

As an entrepreneur, Bruce has hands-on experience in building companies from the ground up. Before establishing Winterberry Group’s strategic consulting practice, he founded and sold two companies, one in marketing technology and another in data. He has served in numerous roles at companies as a board member, president, CFO, EVP of sales, as well as in marketing and customer service. In 2023, Winterberry Group received both "Best Places to Work" awards and a spot on the Inc 5000 fastest-growing companies list.

Bruce resides in Miami when not traveling to WG’s New York office and clients around the globe.

Russell Sharpe
Head of Production

With over 28 years of experience in advertising content production, Russell began his career as a creative, before transitioning into production operations. He has built and managed production facilities in the UK, USA, and India. Initially working within creative agencies, including TBWA\Chiat\Day and J Walter Thompson, he transitioned to working for decoupled production houses: Hogarth, then Tag, and most recently Publicis Production.

Equally at home designing onsite cross-functional teams and offshore scalable solutions for the US and global clients, his creative background and passion for operational efficiency means he’s always looking to deliver best-in-class production solutions that balance cost savings against the highest quality content. Russell has extensive experience managing teams and P&Ls across a broad range of clients in the pharma, CPG, retail, beauty, and technology verticals. He has also been a key member of Tag’s new business team, pitching, pricing, and developing solutions in new business opportunities, and implementing new business wins.