Considering Gen AI in Agency Partnerships, Fees & Contracts: Application & Best Practice

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With more information available about how Gen AI is being used by agencies, the challenge for marketers is how to apply this knowledge in ways which will improve agency performance, uncover opportunities, and reduce risk. In this session, R3's Ishan Chatterjee will provide insight into how marketing and procurement teams can address the impact of Gen AI in performance evaluations, fee benchmarking, and contract reviews. Examples will be relevant for brands across the spectrum of AI maturity.

when

Start: Wednesday, November 6, 2024 at 3:00pm

End: Wednesday, November 6, 2024 at 3:30pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Speaker(s)

Ishan Chatterjee
VP, Global Growth
R3

Ishan brings over a decade of experience in account management, business growth and client strategy. He is a specialist in optimising the Client/Agency relationship to accelerate business growth, foster innovation, and drive the value of marketing investment. Prior to R3, he held leadership roles at top digital and integrated agencies within WPP in Europe and Asia, working with global, regional and flagship local clients including Danone, Nestlé, 3M, and Kellogg’s.