Selina Sykes, Vice President, Marketing Transformation and Social-First, Beauty & Wellbeing at Unilever
Selina leads global marketing capability. She is currently spearheading Unilever’s Marketing Transformation to a Social First model powered by AI.
Previous to this role she has worked on some of Unilever's most iconic brands such as Axe and DIG and led eCommerce and digital business development in Europe. Most recently, Selina was CEO of The Uncovery, Unilever’s New Business Creation incubator which used a start-up approach and mindset to launch new brands in the Beauty and Wellbeing space.
Rebecca Sykes, Partner at the BrandTech Group
Rebecca Sykes leads the group’s emergent technology practice and is a trusted partner and advisor to leading brand companies including Unilever, Diageo and L’Oreal.
At The Brandtech Group, Bekki has overseen the implementation of Gen AI at every step of the creative process. Including creating a workable legal framework with clients to review and manage Gen AI tools; prototyping for progressive inclusivity in AI assets; supporting and scaling The Brandtech Group’s 2023 acquisition of Gen AI creative platform Pencil for large multinational enterprises, satisfying those companies’ advanced requirements in terms of brand safety, data security and brand-unique execution.