How Walgreens Launched a Writers Room to Unlock Human Truths

In 2021, under pressure from the pandemic and Walgreens need to produce more high-value content faster than their agency partners could deliver it, LOOP (Walgreens Brand Design and Content Studio) broke with “in-house” convention. They launched a Writers Room of diverse and underrepresented content producers who reflect Walgreens broad retail audience to unlock a variety of insights in real time.

Answering the question, “Could a brand like Walgreens deliver more meaningful content quickly and credibly?” required LOOP and its Marketing partners to think more like TV producers than advertisers. The result: increased revenue and NPS powered by empathy.

Learn why asking, “What would humans do?” isn’t just the new way, it’s the only way forward, and how to meet the moment:

• Embrace inclusivity—it’s a superpower
• Amplify empathy not just because it’s good for business
• Learn as you build and do so boldly

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