Marketing Sustainability in a High Inflation Economy

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Sustainability has emerged as a lifeline for companies facing headwinds and high inflation. From automotive to CPG and beauty, brands across categories are leveraging their stance on people, the planet and profits to create differentiation, build brand loyalty and communicate their value proposition while pricing products at a premium. In this session, R3's Greg Paull will review the challenges of marketing sustainability, and highlight best practices in measuring the effectiveness and role of specialist partners.