Vision 2030: Preparing for the Marketplace of Tomorrow

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Marketing is transforming at an unprecedented rate. As innovative marketing leaders, it is imperative to anticipate future trends in order to stay relevant and competitive. For Mastercard, this means leveraging strategic foresight research to envision the anticipated and unforeseen shifts that will define tomorrow's marketplace.

In this webinar, Marian Smith, Director of Research & Insights at Mastercard, will help us envision the future dynamics that will shape advertising in 2030 and beyond. Smith will explain that the future will not be defined by any singular macro-force; rather, the marketplace of tomorrow will be formed as different forces collide and intersect in expected and unexpected ways. This will give way to Four Future Dynamics that will be key to understand as marketers prepare for the year 2030.