50 YEARS ON THE FRONTLINES OF AGENCY COMPENSATION & WHAT’S NEW IN 2022

This event is over.

For 50 years JLB + Partners has been evaluating and negotiating agency compensation agreements. And for 50 years the ANA has been publishing its Trends in Agency Compensation report to provide a benchmark for the most current compensation trends information; JLB has been ANA’s partner on much of that work. This session will provide an overview of the major compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies. Plus, results of the new 2022 study will be premiered.