Groundbreaking Outcomes, Data Quality & Attribution Standard

Messages received, action taken, product sold, and ROI delivered. Sounds straight forward, but is it? What data sets are required? What are the desired outcomes between ad exposure, interaction with an ad, media coverage, environmental and economic factors, and modeling decisions?

Learn the spectrum of metrics, data and decisions required for delivering groundbreaking Outcomes and Data Quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments, as well as the underlying data quality associated with these methods.

when

Start: Wednesday, November 16, 2022 at 1:00pm

End: Wednesday, November 16, 2022 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Ron Pinelli
Senior Vice President
Digital Research & Standards
Media Rating Council