Navigating High Anxiety: What Marketers Need to Know About Gen Z & Millennial Moms

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Today, the rate of anxiety among moms is on-par with rates reached early in the pandemic. Compared to their Millennial cohorts, Gen Z moms are struggling at even higher rates. That's according to a study of over 3,000 women conducted by Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect. Dominique De Lope, senior manager of trade insights, will share the most significant factors driving moms' high anxiety, the impact of shifting societal expectations and ideals, and how marketers can position themselves as true parenting allies. With trillions of dollars in spending power, marketers must tread lightly to avoid missteps with one of the most influential consumers on the planet.


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Start: Wednesday, March 15, 2023 at 1:00pm

End: Wednesday, March 15, 2023 at 1:30pm



Dominique De Lope
Senior Manager, Trade Insights
Everyday Health Group Pregnancy & Parenting