Smile Stunt: Reaching Fans in Unexpected Ways and in Unsuspecting Places

Join Danielle Kupchak, EVP of Global Creative Content, as she takes us through the ins-and-outs of the Smile Movie Stunt, which Ad Age calls one of the most viral advertising campaigns of 2022.  She and her team put actors in high-profile public locations smiling menacingly for hours, garnering an extraordinary amount of media/press coverage and engagement.

when

Start: Wednesday, March 29, 2023 at 1:00pm

End: Wednesday, March 29, 2023 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

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Speaker(s)

Danielle Kupchak
EVP, Global Creative Content
Paramount

Aaron Foronda
Manager, Global Creative Content
Paramount