ANA SeeHer Passing The Gender Equality Vibe Check with Gen Z: From Truth to Trust

SeeHer will share findings from their latest breakthrough study, ‘Passing The Gender Equality Vibe Check With Gen Z: From Truth to Trust.’ Gen Z is leading the shift in perceptions around identity, gender and sexual orientation. 50% of Gen Z’s believe that gender is non-binary and 64% say that sexuality is fluid. Learn what Gen Z’s expect from media and advertisers in terms of accurate gender representation, and how to pass the Gen Z Vibe Check, while remaining authentic to your brand. 

Key takeaways include:

  • How to apply Gen Z’s truths about identity to media and advertising to earn their trust
  • How to adapt and leverage the GEM® creative best practices framework for authentic gender representation to resonate with Gen Z

when

Start: Wednesday, April 12, 2023 at 1:00pm

End: Wednesday, April 12, 2023 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Latha Sarathy
SeeHer EVP, Analytics, Insights & Measurement, Chief Research Officer
ANA