Latha Sarathy
SeeHer EVP, Analytics, Insights & Measurement, Chief Research Officer
ANA
ANA SeeHer Passing The Gender Equality Vibe Check with Gen Z: From Truth to Trust
SeeHer will share findings from their latest breakthrough study, ‘Passing The Gender Equality Vibe Check With Gen Z: From Truth to Trust.’ Gen Z is leading the shift in perceptions around identity, gender and sexual orientation. 50% of Gen Z’s believe that gender is non-binary and 64% say that sexuality is fluid. Learn what Gen Z’s expect from media and advertisers in terms of accurate gender representation, and how to pass the Gen Z Vibe Check, while remaining authentic to your brand.
Key takeaways include:
- How to apply Gen Z’s truths about identity to media and advertising to earn their trust
- How to adapt and leverage the GEM® creative best practices framework for authentic gender representation to resonate with Gen Z
when
Start: Wednesday, April 12, 2023 at 1:00pm
End: Wednesday, April 12, 2023 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Individual $0 | Nonmember N/A | |||