Clean Rooms 101 by Media Rating Council | Webinars | Events & Webinars | ANA

Clean Rooms 101 by Media Rating Council

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Clean Rooms are a hot topic of discussion today, and it’s not about making your bed.  In today’s environment customer and audience data sets are subject to privacy requirements which require new privacy-protected types of data exchanges called clean-rooms — an advertiser can still get what they need, mostly, but sometimes needs to make adjustments in process and data expectations to adhere to this structure.  Ron Pinelli and George Ivie from MRC will provide background on types of clean room structures, what you need to know about these structures and how advertisers should navigate these to get what they need.

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Start: Wednesday, May 3, 2023 at 1:00pm

End: Wednesday, May 3, 2023 at 2:00pm



Ron Pinelli
Senior Vice President of Digital Research and Standards
Media Rating Council

George Ivie
Executive Director and CEO
Media Rating Council