ANA SeeHer GEM® Creative Best Practices: The Voice of the Consumer | Webinars | Events & Webinars | ANA

ANA SeeHer GEM® Creative Best Practices: The Voice of the Consumer

This event is over.

In SeeHer’s Creative Best Practices ‘Consumer Viewpoints’ webinar, we'll discuss why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers. Learn about SeeHer’s GEM strategic creative best practices framework for driving accurate portrayals of humans in advertising. Takeaway segment specific insights and strategies to best resonate with marketers’ target audiences through authentic representation and portrayals (women, men, boomers, gen Xers, millennials, and gen Z).

Key takeaways include:

  • How to make character depictions that reflect specific consumer segments
  • How to ensure portrayals between female and male characters are equitable
  • How to incorporate intersectionality and multi-dimensional aspects of the human experience into portrayals

Related Content

when

Start: Wednesday, May 17, 2023 at 1:00pm

End: Wednesday, May 17, 2023 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Latha Sarathy
SeeHer EVP, Analytics, Insights & Measurement, Chief Research Officer
ANA 

Yatisha Forde
Sr. Director, Insights & Thought Leadership
SeeHer