ANA SeeHer GEM® Creative Best Practices: The Voice of the Consumer

In SeeHer’s Creative Best Practices ‘Consumer Viewpoints’ webinar, we'll discuss why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.  Learn about SeeHer’s GEM® strategic creative best practices framework for driving accurate portrayals of humans in advertising. Takeaway segment specific insights and strategies to best resonate with marketers’ target audiences through authentic representation and portrayals (Women, Men, Boomers, Gen Xers,  Millennials and Gen Z).

Key takeaways include:

• How to make character depictions that reflect specific consumer segments
• How to ensure portrayals between female and male characters are equitable
• How to incorporate intersectionality and multi-dimensional aspects of the human experience into portrayals