Leveling Up the Media Landscape: The Rise of Gaming IP

In a world of increasingly fragmented media behaviors, the one constant is IP. With the rising cultural relevance of gaming comes TV shows and movies increasingly relying on the power of gaming fandoms to create new, popular entertainment experiences. Yet, what is it about premium game IP that commands such affinity and exuberance? Amidst this cultural revolution of gaming, we endeavor to explore the evolving transmedia landscape, the power and halo effect of premium game IP, and how brands can capitalize on this ever-emerging channel to realize the true power of gaming, and further inform the future of marketing and media consumption.