Predictive Incrementality by Experimentation for Ad Measurement

Advertising effects have always been hard to measure. Digital media was supposed to make it easier, but it’s still difficult for online advertisers to measure which ads are the most effective. In this webinar, Meta’s Robert Moakler, Research Scientist on the Ads Research team, will walk you through different non-experimentation ad measurement methods and compare them to the results from randomized controlled trial-based measurement. He will demonstrate how a subset of these methods, which we call Predictive Incrementality by Experimentation (PIE), can help advertisers build an effective approach to measuring the effect of their ads.