ANA SeeHer Passing The Gender Equality Vibe Check with Gen Z: From Truth to Trust

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SeeHer will share findings from their latest breakthrough study, ‘Passing The Gender Equality Vibe Check With Gen Z: From Truth to Trust.’ Gen Z is leading the shift in perceptions around identity, gender and sexual orientation. 50% of Gen Z’s believe that gender is non-binary and 64% say that sexuality is fluid. Learn what Gen Z’s expect from media and advertisers in terms of accurate gender representation, and how to pass the Gen Z Vibe Check, while remaining authentic to your brand.

Key takeaways include:

  • How to apply Gen Z’s truths about identity to media and advertising to earn their trust
  • How to adapt and leverage the GEM® creative best practices framework for authentic gender representation to resonate with Gen Z

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Start: Wednesday, June 28, 2023 at 1:00pm

End: Wednesday, June 28, 2023 at 2:00pm



Latha Sarathy
SeeHer EVP, Analytics, Insights & Measurement, Chief Research Officer

Adriana Waterson
Chief Revenue Officer, Insights & Strategy Leader
Horowitz Research

A. Anthony, Ph.D
Cultural Insights Strategist
Horowitz Research