George Ivie
CEO
Media Rating Council (MRC)
Artie Bulgrin
Former Research Chief at ESPN
Former Chair of the ARF & MRC
Moving TV Measurement Forward and Beyond
The way in which we consume television and video content has rapidly changed over the past few years. From cord-cutters, to streaming services, to new devices and platforms, video consumption is evolving at a rapid pace and measurement is forced to keep up. What are the changes in video measurement? How are new and existing measurement vendors addressing these changes? What is the role of measurement users/clients in affecting change?
Join George Ivie, CEO of the Media Rating Council (MRC) and industry-expert Artie Bulgrin, Former Research Chief at ESPN and Former Chair of the ARF & MRC, for a discussion on where video measurement stands today and where it is heading tomorrow.
when
Start: Thursday, July 27, 2023 at 1:00pm
End: Thursday, July 27, 2023 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
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| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Individual $0 | Nonmember N/A | |||