Key Insights from The Cost of the Pitch – ANA Study

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Join us as we delve into key insights from the ANA/4A’s report - The Cost of the Pitch – which revealed groundbreaking findings that shed light on the often mysterious and hidden expenses associated with the agency pitch process. Pitching for business has long been a fundamental aspect of the advertising and marketing industry. However, the true cost of pursuing these opportunities extends far beyond what meets the eye. With the advent of evolving market dynamics, the traditional pitch process has evolved, adding complexity and multifaceted expenses that clients and agencies encounter.