ANA SeeHer Hear Me Roar: Global Perceptions of Gender Equality Among Girls

Join SeeHer and partner GWI (Global Web Index) as we celebrate International Day of The Girl. With the World Economic Forum predicting that it will take another 130+ years to achieve gender equality, it is only fitting that we look to younger generations to understand their perceptions and outlook, and examine if there are ways we can accelerate change now. We know that 84% of consumers believe that media has the power to teach children that girls can do anything that boys can do and vice versa. In this interactive webinar, we’ll look at profiles, societal perceptions, media and advertising attitudes of girls across 50 countries, and  highlight opportunities for advancing the stature of women and girls. We will also look at depictions of girls through the lens of GEM®, to share best practices for how these future women might be more accurately portrayed. Marketers can begin building a relationship with these consumers now through a consumer insight driven approach to reflecting girls.   

Key takeaways include:

• How to accurately reflect girls based on their self-image/ identity
• How girls perceive the state of gender equality and other social issues
• How girls’ perceive media and brands
• How to leverage GEM® scores and predictive drivers to gage and optimize accurate representation of girls