ANA SeeHer GEM® Creative Best Practices 3.0: Getting Multidimensional Portrayals Right

In SeeHer’s Creative Best Practices ‘Intersectional Tenets’ webinar, we'll discuss why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.  Learn about SeeHer’s GEM® strategic creative best practices framework for driving accurate portrayals of humans in advertising. Takeaway insights and strategies to best resonate with consumers through authentic representation and portrayals across intersectional tenets of gender (gender + race/ethnicity, gender + sexual orientation, gender + body type, gender + ability).  

Key takeaways include:

• How to make character depictions that reflect specific consumer segments
• How to ensure portrayals between female and male characters are equitable
• How to incorporate intersectionality and multi-dimensional aspects of the human experience into portrayals