ANA SeeHer GEM® Creative Best Practices 3.0: Getting Multidimensional Portrayals Right

In SeeHer’s Creative Best Practices ‘Intersectional Tenets’ webinar, we'll discuss why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.  Learn about SeeHer’s GEM® strategic creative best practices framework for driving accurate portrayals of humans in advertising. Takeaway insights and strategies to best resonate with consumers through authentic representation and portrayals across intersectional tenets of gender (gender + race/ethnicity, gender + sexual orientation, gender + body type, gender + ability).  

Key takeaways include:

  • How to make character depictions that reflect specific consumer segments
  • How to ensure portrayals between female and male characters are equitable
  • How to incorporate intersectionality and multi-dimensional aspects of the human experience into portrayals

when

Start: Wednesday, November 8, 2023 at 1:00pm

End: Wednesday, November 8, 2023 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Latha Sarathy
SeeHer EVP, Analytics, Insights & Measurement, Chief Research Officer
ANA 

Yatisha Forde
Sr. Director, Insights & Thought Leadership
SeeHer