The Essential Drivers of Building Brand Love & Loyalty | Webinars | Events & Webinars | ANA

The Essential Drivers of Building Brand Love & Loyalty

Join this cutting-edge webinar to uncover the secrets behind creating strong, emotional connections that turn customers into brand champions. We will explore how successful brands leverage emotional engagement through humanization, personalization, and trust, alongside key rational elements like relevance and innovation. With the power of multicultural brand examples demonstrating the impact of emotional engagement on loyalty and the bottom line, this session will guide you through integrating crucial ‘Brand Love Drivers’ and 'The Eight Brand Love Stages' model for a strategic approach to brand loyalty and advocacy.

  • Uncover the unique emotional and rational 'Brand Love Drivers' that resonate with your consumers, essential for building a meaningful brand connection.
  • Gain insights from multicultural case studies, understanding the impact of emotional engagement on the bottom line.
  • Acquire best practices in multicultural marketing and learn to incorporate principles of diversity, equity, and inclusion in your branding efforts.
  • Utilize 'The Eight Brand Love Stages' model to develop a strategic approach towards achieving brand loyalty and advocacy, turning customers into brand champions.

By the end of this webinar, you'll be equipped with the insights and tools needed to nurture enduring relationships with your customers, ensuring your brand remains relevant and inspiring in today's rapidly evolving marketplace.

when

Start: Wednesday, May 29, 2024 at 1:00pm

End: Wednesday, May 29, 2024 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Lydia Michael
Owner of Blended Collective
Speaker & Author of “Brand Love”