From Clicks to Conversions: Mastering the Art of Location Intelligence with Foursquare

As the consumer journey becomes increasingly complex, businesses struggle to understand how their marketing strategies impact real world business outcomes. By analyzing location intelligence alongside transaction data in one unified view, savvy brands can unlock a holistic picture of the consumer journey – from impression to visit to purchase. In this webinar, Foursquare will provide a playbook for how modern marketers can measure the full impact of their advertising on consumers’ real-world behavior, tapping into the latest innovations in location intelligence. Attendees will learn best practices for using visitation alongside purchase metrics to boost KPIs and derive actionable insights to boost return on investment.