Storytelling at Scale: How to Deliver Emotion, Engagement and Measurable Brand Impact with USPS

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For over 112 years, USPS has brought joy to families nationwide through Operation Santa, fulfilling wishes and strengthening community ties each holiday season. The impact of this program is captured in the second season of the Dear Santa documentary series and amplified through widespread earned and user-generated content. Without having to search far for engaging content, the USPS was able to generate a measurable lift in brand favorability and preference as a mailer and shipper of choice during the critical holiday season. Helping to connect with multiple generations, build customer loyalty, and strengthen the relevance of the USPS brand for today and the future.

In this webinar, brand managers, content strategists, and marketing professionals will learn how to:

Identify and activate the powerful, engaging, and audience-centered stories that exist within their own organizations at scale
Gain insight on how to measure the success of branding and content marketing efforts beyond impressions
Navigate internal alignment and gain buy-in across large teams or within highly regulated industries

There are amazing stories within your organization waiting to be told. Join us to learn how to bring them to life!