How to Win Brand Visibility in the Age of AI Search

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Don't miss this expert-led discussion on how AI-powered search and large language models (LLMs) are fundamentally changing how consumers discover, evaluate, and trust brands.

As traditional SEO gives way to AI-driven discovery, marketers must rethink how their brands are interpreted, surfaced, and recommended by generative systems. This session will explore practical strategies for improving brand visibility in AI search environments, along with new measurement frameworks and real-world examples from brands already taking action.

John Lovett, VP of Analytics at SEER Interactive, will share insights on how AI is reshaping search behavior, measurement, and optimization strategies. The conversation will be moderated by Chris Andrew, CEO & Co-Founder of Scrunch, who will guide a practical discussion on how brands can proactively influence how AI understands and represents them.

Key topics include:

How AI is transforming brand discovery and consumer decision-making
Why traditional SEO alone is no longer sufficient
How to monitor and shape how AI models interpret your brand
New KPIs for measuring visibility and performance in AI-driven search
Concrete steps to future-proof your marketing strategy in the age of generative AI