Programmatic Signals to Strengthen Your 2026 Strategy

This event is over.

The Q1 2026 ANA Programmatic Transparency Benchmark is coming soon, offering an early look at how programmatic performance is evolving as the year gets underway.

Join us for a 30‑minute executive briefing that previews the most important trends emerging from the first quarter of 2026. We’ll examine how advertisers are navigating shifting market conditions, rising quality expectations, and early‑year optimization decisions — and what the data is beginning to reveal.

Whether you’re pressure‑testing performance, recalibrating investments, or validating your approach for the year ahead, this session will deliver practical insights to help you stay ahead.

In this session, we’ll cover:

Q1 Market Pulse: What early‑year data is signaling about programmatic performance and efficiency
Quality & Cost Trends: How working media, pricing, and optimization dynamics are shaping up in Q1
CTV Check‑In: Updated perspective on Connected TV performance, measurement realities, and investment patterns
Supply Path & Governance Signals: Early indicators of how quality discipline and transparency are impacting outcomes
Implications for 2026: What Q1 trends suggest for planning, optimization, and accountability as the year progresses

Don’t miss this opportunity to get an early read on Q1 performance, validate your strategy, and identify opportunities to strengthen your programmatic approach as 2026 unfolds.