Most AI Marketing Transformations Will Fail. Here’s How to Avoid It.

How can marketing organizations successfully integrate AI and turn it into real business impact?

Most AI implementation will ‘fail’ this year because AI transformation is not a technology challenge—it’s a people challenge. While the technology is improving at an incredible rate, the point of failure will be operating models that are not redesigned to properly incorporate AI.

Andrew Watson, Partner at OxfordSM and Norm DeGreve, Former Chief Growth & Marketing Officer at General Motors, will share a structured and pragmatic approach to planning and preparing for successful AI integration, including how to determine the right balance of people + technology within your organization. Through practical examples and real-world anecdotes, you’ll learn how to overcome organizational barriers and build a marketing operating model designed for an AI-enabled future.

What You Will Learn:

• Why successful AI adoption depends on people, processes, and operating models—not just technology
• How to redesign marketing workflows and create the right balance between human expertise and AI capabilities
• Practical approaches and real-world examples for planning, preparing, and implementing AI integration successfully