The Value of a Brand Safety Officer

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The Brand Safety Institute (BSI) is a nonprofit advertising industry initiative working to strengthen the brand safety profession. Like the ANA, BSI works to ensure trust and transparency in the digital advertising industry. By helping leaders set the highest standards, learn new and emerging best practices, and build an industry-wide community of brand safety peers, BSI makes sure that the digital advertising industry is beneficial for brands and consumers alike.

Christine Desrosiers, Brand Safety Officer in Residence and Neal Thurman, Co-founder, will discuss the origins of BSI and how it benefits the digital advertising ecosystem. They will also introduce BSI's Brand Safety Officer (BSO) certification program, and Christine will discuss how she intends to use the platform to advance broad-based efforts to protect marketers as the first BSO-in-Residence.

When the BSO certification first launched in late 2019, BSI and the ANA partnered to offer ANA members complimentary access to the Brand Safety Officer certification. To date, more than 50 people from leading global brands have joined the program. We are excited to extend this exclusive offer. Webinar participants can use the discount code "ANAMember".

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Start: Tuesday, June 23, 2020 at 1:00pm

End: Tuesday, June 23, 2020 at 2:00pm



Christine Desrosiers is the brand safety officer in Residence at the Brand Safety Institute. Beginning her career in front line ad operations at premium publishers, she has had the opportunity to get involved in many aspects of the evolution of the industry over the past 17 years, from programmatic to measurement to brand safety and malware defense. Christine is based in the San Francisco Bay Area.

Neal Thurman is co-founder of the Brand Safety Institute and director of the Coalition for Better Ads. Neal has been immersed in digital since the late 90s advising Fortune 500 companies, start-ups, and the U.S. Federal Government on how best to utilize emerging digital channels to achieve their business goals and mission objectives. In addition to his day jobs, Neal has also spent time over the past two decades on the digital publishing side as a writer and editor focused on the English Premier League starting with a blog that led to work for Yahoo U.K., Vox Media, and NBC Sports Digital.