BIC’s Journey to Global Digital Acceleration

This event is over.

In order to keep up with a rapidly evolving digital and e-commerce landscape, BIC launched a powerful Digital Framework to accelerate the organization’s knowledge, skills and actions to win online.

In this webinar, Jen Elmashni, VP of Global E-Commerce & Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy & Operations, will share insights and best practices for winning in the Digital space. The topics covered will include:

  • The top digital shifts & trends – with a focus on COVID-19 impacts – that most influenced BIC’s priorities and actions in Digital & E-Commerce Marketing
  • How the company built, and rallied around, a new, focused Digital Framework to guide all activations and priorities
  • The importance of a solid Digital Content Strategy to win the consumer experience online
  • Specific best practices, lessons learned, and tips to inspire other organizations as they look to accelerate their own digital marketing, e-commerce, and content activations

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when

Start: Wednesday, July 22, 2020 at 1:00pm

End: Wednesday, July 22, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Jen Elmashni
VP of Global E-Commerce & Digital Marketing
BIC

Anna Ritchie
Head of Global Digital Content Strategy & Operations
BIC