How Marketers Must Adjust to the new Trial Mentality

This event is over.

It’s no surprise that consumer shopping behavior has changed drastically as a result of COVID-19 and stay-at-home orders. Availability, price, and convenience have contributed to a trial mentality where shoppers switched brands or entered new categories.

According to April data from Food Business News, as many as 65% of U.S. consumers said they tried a new brand and 35% stated they would stick with that brand post-pandemic. As a result, brands must reorient, recreate, and recalibrate for a world where trial is the new routine. In this webinar, we will examine:

How this trial mentality disrupts how marketers think about strategy, creative, media and metrics
How to keep new shoppers that discovered your brand during COVID
How to get lapsed shoppers to “try” your brand again