How Marketers Must Adjust to the new Trial Mentality

This event is over.

It’s no surprise that consumer shopping behavior has changed drastically as a result of COVID-19 and stay-at-home orders. Availability, price, and convenience have contributed to a trial mentality where shoppers switched brands or entered new categories.

According to April data from Food Business News, as many as 65% of U.S. consumers said they tried a new brand and 35% stated they would stick with that brand post-pandemic. As a result, brands must reorient, recreate, and recalibrate for a world where trial is the new routine. In this webinar, we will examine: 

  • How this trial mentality disrupts how marketers think about strategy, creative, media and metrics
  • How to keep new shoppers that discovered your brand during COVID
  • How to get lapsed shoppers to “try” your brand again

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Start: Thursday, July 23, 2020 at 1:00pm

End: Thursday, July 23, 2020 at 2:00pm



Kevin Paulsen
VP, Client Leadership
Blue Chip

Sonja Leskinen
Associate Director, Business Intelligence
Blue Chip