The Future is Now: How the Commerce Marketing Ecosystem is Transforming at Breakneck Speed

This event is over.

Converting your marketing efforts into sales is challenging as shopping habits are changing, attention spans are decreasing, and opportunities for conversion to purchase are increasing across all platforms. When you combine that with the effects of COVID-19 and the need for social distancing, marketers must embrace new ways to connect their marketing to purchase. And while the world of social commerce and E-commerce have always been viewed as the future, the future cannot wait.

Now that this shift has happened – what happens next? How will the stock-up mentality, and the consumer’s increased comfort level with alternative methods of purchase, impact the future? This session will explore these questions and more as we look at how the convergence of retail, e-commerce, social, and digital will create future opportunities.

In this webinar, we will also:

  • Highlight the state of the Commerce Marketing
  • Share case studies on how brands are maximizing opportunities as they grapple with the changing social landscape
  • Identify opportunities for the future of the industry

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when

Start: Friday, July 24, 2020 at 1:00pm

End: Friday, July 24, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Jonathan Simpson
Head of Shopper Marketing
OxfordSM

Paul P. Robinson
Director of Commerce & Content Marketing
ANA