The New Experiential Mix: Creating Meaningful IRL and Virtual Activations

This event is over.

We're living in an unprecedented time of public gathering restrictions, canceled events, and pivoted experiential strategies. But with these changes comes the opportunity for brands and organizations to better prepare for the new world of experiential. In this session, Yadira Harrison, co-founder at verb., will discuss the questions that should be considered given the current state of affairs and share the tools to create an actionable plan to shift from an IRL activation to a digital presence.